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Miami, FL (Nasdaq) 15 December 2011
Rep? Republic, a cross-cultural advertising, branding, promotions and digital communications agency, has a multimedia campaign for the leaders of the banking sector of Florida, BankUnited created highlighting the BS * (bank-speak) that many owners of small and medium enterprises businesses are suffering today. L ‘? bank-speak? Campaign is currently running on TV, radio, print, outdoor and digital. Rep? Republic has been hired to develop creative and media planning and buying efforts for the campaign BankUnited handle.
“Rep? Republic has won the award campaign because they ideas on the table, not only captures the frustration people feel today, have brought the banking sector, but the ideas that position for the future, said Mary Harris, Senior Vice President, Marketing and Public Relations, BankUnited.
Luis Casamayor, Rep? Republic? s President and CCO, adds:? BankUnited tried to give what rep? Republic has the character of Harry S. Beauvine designed, we built a minotaur with a combination of advanced animatronics and puppets. Harry is an officer of BS * Bank and specializes in? bank-speak.? Watch out for Harry, as he makes appearances in Florida! “
The first phase of
? bank-speak? Campaign features a large bank, BS * Bank, which represents corporate interests before the clients. Because this institution is making great strides in establishing itself does not increase as an innovator in the bureaucracy, and service fees, is not it? S as in the usual cynical fake ads in the classifieds.
The TV ad that the campaign with the title? Yes Man? opens with a customer reacts to a play BS * Bank Executive? s shadow. ? I’m going to blow hot air and say that we have the interest in the city? Yes I Am, I guarantee it is an expedited approval of the loan and then make calls to ignore? You bet,? Representatives of the annoying calls? a minotaur wearing a tailored suit adorned with a? Trust Me? Brooch. The tags ad asking if we? Re tired? BS? Speak or bank. ? Go to a bank better: BankUnited? would suggest. ? We? Back with you.
? BankUnited Rep used? Republic is an innovative campaign to this point, if the customer’s frustration and disappointment to create high, and there is a furious search for a bank that your banking experience a pleasant and easy? Jorge A. Plasencia is said, President and CEO of Miami-based Rep? Republic. ? We? Proud to be chosen from BankUnited and very excited to be their partner during this exciting period of growth.
in Miami Lakes, Florida is headquartered BankUnited more than 90 offices in the state? s booming coastal regions, and focuses on the financial needs of growing companies and their executives, consumers and businesses and midsize companies. The Bank has more than $ 11000000000 in assets and offers a wide range of online services, treasury management tools for businesses and traditional deposit and loan products.
About
Rep? Republic
Founded in 2006 by Jorge A. Plasencia and Luis Casamayor, Rep? Republic is one of the fastest growing in the nation, a company providing integrated marketing, advertising, branding, promotions and interactive communication provides. Its diverse stable of clients include some of the strongest brands in the world. The company is based in Miami and offices in various markets. For more information, visit http://www.republica.net, Facebook.com / or follow on Twitter @ republica republica world world.
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